Online Store Mistakes

view cartPersonally, I'm not a fan of creating online shopping websites, especially if you're new to building a website.

That's not to say online stores can't be successful. Just make sure you understand what you're getting into and read this article.

Online Shopping Behaviors

When most people shop online, they go directly to their favorite retail store websites (,,, etc.) and then browse.

Not many people type in generic items in Google (red socks, for example) and search through "no name" online stores to find what they're looking for.

So if you want to create a store to sell generic items that can be found at more popular retail stores, you are going to have to fight to compete with all the major retailers.

And unless you have a lot of money to invest in advertising, this can be a very tough way to make money online.

I've met many people over the years who say they want to build a site like Not a good idea for someone new to website building and internet marketing.

Niche Stores

If you are completely sold on creating an online store, I would highly recommend you create a niche store.

That simply means you only sell a specific type of product that is not typically found at popular online stores. You will go after a very specific audience looking for a specific type of product.

Here's an example...

Let's say you have a hobby and you make homemade Christmas ornaments. This is an example of a niche product.

In other words, there is not a large retail chain notoriously known for homemade ornaments. So many people looking for these products would typically do a Google search for it rather than going directly to a popular retail website.

It will be much easier to rank in the popular engines for a niche store than a store that sells basic apparel or generic items.

eBay Niche Stores

I have never created an online store myself so you won't find very specific information here about that. As I mentioned on another page, I make money by being an affiliate.

However, if you want to learn more about niche stores, there's a popular site called and they teach you how to build a niche store and generate affiliate revenue through eBay.

They're definitely worth looking into.

Watch My Video on Creating Online Stores


Lisa's Tip:

If you can absorb the preliminary information on this site, you will have a huge advantage because most people rush and don't take the time to plan and educate themselves before they begin.

If your goal is to make money with a website or blog, absorb the content on this site like a sponge.




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